Spotlight Article
| Sales Follow-up Email: Share This Example With Your Team |
| By Matt Bertuzzi Recently I ran across a discussion on Linkedin "What advice would you give this sales manager about customer contact?" In it, an email is shared that a manager sent to their team. It reads: |
| Read More |
Capture More Business in 2010
Companies work with us to: • Hit revenue goals
• Capture new accounts
• Make their sales team more effective
What makes us different is that we are experts in Sales 2.0 tools and techniques. CSO Insights research confirms that companies that use Sales 2.0 approaches sell more. You in? Our services are here.
Prospecting
Sales Tools
Sales Management
Lead Generation
Closing Deals
- Anatomy Of A Bad “Cold Call”
By Paul CastainI’m not going to lie, I’ve made some epic cold calls in my career. When I say “Epic”, I mean so good the stars seemed to align to spell “Uncle Paul” and so bad, that hanging up on myself was the only cure. Epic! As penance for the sins committed earlier in my sales career...
- Lead Gen Tips: Use Google to Search LinkedIn
By Mike Damphousse, Green Leads Since I was spouting all about LinkedIn at Chris Brogan's New Marketing Experience last month, he has recently been on a LinkedIn crusade to find all the tips and tricks burried inside. Although I love taking a little credit, his recent articles have been full of LinkedIn...
- Sales Follow-up Email: Share This Example With Your Team
By Matt Bertuzzi, The Bridge Group Recently I ran across a discussion on LinkedIn "What advice would you give this sales manager about customer contact?" (note: the discussion is behind a LinkedIn group gate). In it, an email is shared that a Manager sent to their team. It reads: Subject: Call...
- Transitioning Your Virtual Relationships
By Paul Castain At the core of my social media strategy is a firm belief that virtual relationships need to transition to real time. But you’ve heard me say that before, haven’t you? Today, I want to lay out a very simple way for you to provide more value to your network and position yourself...
- Social Media and Inside Sales: Time Waster or Money Maker?
By Anneke Seley, Phoneworks Rini Das, CEO of PAKRAGames, is one example of a Sales 2.0 executive who, by all indications, is on the path to revenue-generation by incorporating LinkedIn, Google Alerts and Twitter into her online prospecting strategy. She and her CMO, Michelle Stewart, search for, research...
- Use Web Tools to Learn Your Competitive Position
By Miles Austin, Fill the Funnel Are you using web tools to gauge your competitive position? Do you know how your performance stacks up against your competitors? How often during your week do you find yourself disappointed during a business transaction? Though it is a disturbing statement, execution...
- Is Mail The New Email?
By Miles Austin, Fill the Funnel Is Mail the new Email? All of us seek a competitive advantage, a way to stand out from our competitors. Sometimes the way to achieve this goal is to go in the opposite direction of the crowd. It is the opposite from what the crowd is doing. Think about the last...
- Why is the Social Graph Vital to B2B Sales Organizations?
By Chad Levitt, New Sales Economy The movement towards social media being the central nervous system for everything is well underway. The social media movement may be in its infancy, but like all growing trends, there will be those that see the light before others and position themselves for success....
- Dear Customer, Meet Me On Twitter. Dear Vendor, Why Should I Do That?
By Jonathan Farrington, The JF Consultancy It seems that most of the hype surrounding Sales 2.0 has been generated first by software vendors/social media evangelists and now by salespeople – but what do customers make of it all, has anyone stopped to tell them what’s in it for them? Of course...
- Your “Googleability” Is No Longer Optional
By Paul Castain Right now, as you read this, somebody, somewhere is typing in someone’s name in a search engine. They click search and a life’s work (or lack thereof) unfolds at the speed of light. What if it was your name? Would it represent you in a way that you would be proud or...
- B2B Appointment Setting Experts Getting LOST?
By Mike Damphousse, Green LeadsIf you're like me, last night you spent over four hours consumed with watching the finale to the television series LOST. Now I'll give you that it probably wasn't the best use of four hours of my life, but I've enjoyed the show so much over its six seasons that I just...
- Sales Team Development – There Is Always More Than One Solution
By Jonathan Farrington, The JF Consultancy Everyone is talking about the decline in sales performance, and an awful lot of sales gurus are scratching their heads right now. I don’t have all the answers, but my scalp is certainly not suffering! The fact is, that there is no single answer: It is not...
- Who Are Your Most Important Accounts – Do You Know?
By Jonathan Farrington, The JF Consultancy Many organisations do not know who their major accounts are. Certainly many of the people who manage the relationships do not know and even if they know, very few people understand why this customer is a major account but that one is not. A...
- How are you Wasting Your 2.1 Hours Today?
By Paul Castain What kinds of cool things will interrupt you 56 times today? Unfortunately, these aren’t random numbers. The 2.1 hours is based on a study conducted by NYC research firm BASEX where they found that 2.1 hours of our day are wasted due to interruptions! The second figure...
- Our Most Valuable Resource
By Jonathan Farrington, The JF Consultancy The most valuable resource we have is time and sales people more than anyone know how challenging it can be to cram everything that needs to be done into their available time. According to Stephen Covey, author of ‘First Things First’...
- 5 Ways to Mess Up Your Drip Campaign
By Jep Castelein, Lead Sloth, via Genius.com Drip campaigns are an effective way to educate new leads in an automated and consistent manner. Sending a series of emails can provide them with the information they need to make the right purchase decision. Drip campaigns don’t replace skilled sales people,...
- Inbound Marketing, Outbound Marketing and Sales – Are You Herding Cattle or Cats?
By Chad Levitt, New Sales Economy Yesterday, Trish Bertuzzi and I presented a webinar entitled: What the heck happened to the sales profession I love? and we dived into three fundamental shifts shaping the direction of the New Sales Economy. I spoke a lot about herding cattle vs. herding...
- Why Search is More Important Than Social Media
By Jep Castelein, Lead Sloth, via Genius.com Social Media is everywhere today. However, if you’re in a B2B market and you want to find prospective clients, Social Media may not be the best way to spend your time and money. There are more cost effective ways to reach B2B buyers online, such as search....
- Leaving Footprints in the Sand
By Miles Austin, Fill the Funnel The explosion of Social media in our culture has accelerated the number of conversations to an unprecedented level. Many would agree that there is so much conversation going on that it is impossible to keep up. The benefits of participating in these conversations should...
- 5 Dials to Tune in Your Lead Generation Process
By Brian Carroll, InTouch It's important to think of lead generation as a process, rather than an isolated event, or a series of campaigns. A process can be continually improved through ongoing testing and refinement and will generate higher quality results more cost effectively (i.e. reduce expense-to-revenue...
- In Sales, Information Is Power
By Jonathan Farrington, The JF Consultancy They say that “information is power” and nowhere is this more true, than in the first buyer-seller interactions. Many inexperienced sales professionals – well actually, many experienced ones too - are not comfortable at the “qualification stage”...
- Stupid prospective customers -- Not!
By Jim Logan, B2B Rainmaker If your prospects don’t purchase, don’t blame them. They aren’t stupid. You’ve simply failed somehow to connect with them on the level they need to feel compelled to purchase. Your offering may be wrong, it may be packaged incorrectly or...
- Moving money left on the table, to your pocket
By Jim Logan, B2B Rainmaker Sometimes all you have to do is make a call or send an email. Just ask, follow-up. Being there is half the battle. Often that’s all you need to do to surface a new order — make contact. When someone buys from you, the first thought that...
- Selling is like Climbing a Ladder
By Jim Logan, B2B Rainmaker Anyone who has ever worked with me knows I love analogies. I can't admit I try to use them, it's more like it just happens -- I see pictures in my mind when looking at a problem or challenge and the next thing you know, I'm in analogy-land. ...
- Rapport Is The Foundation Of All Good Communication
By Jonathan Farrington, The JF Consultancy The ability to build rapport with customers and prospects is vitally important. Why? Because, if you have rapport with your customers, they are more likely to trust you, listen to you and communicate openly with you. This in turn enables you to interact...











